"Bair talks about today's online customers and the ways in which marketers can optimize each and every connection"
Anthony Bucci
Revzilla
Bair not only shows today's online marketing professionals how to create that experience, he also shows you why it's so important"
David Feller
Yummly
"Finally, a book that speaks to today's online marketers, written by a decades-long expert in the field."
Chris Fralic
Partner, First Round Capital